Time to Blog?
It's time to consider a blog for your website.
It's not necessarily hard nor easy to capture surfers' interest in your blog. A first consideration is: Whose interest do I want to capture?
Here's an introduction to some of the capabilities of EasyBlog - my fav blogging utility that dovetails with Joomla.
There are lots of reasons for starting / maintaining a blog on your website. The reason you have a website in the first place can usually be applied to justify having a blog.