In order to engage folks sufficiently to have them return to your blog and/or website, it is necessary to achieve some momentum and then maintain it.  I.e. Pique their interest, and be regular or somewhat predictable in adding to your blog and/or website.

I'm guessing most of my readers here aren't really interested in how my summer is going; and I don't have a FaceBook page for that purpose.  I'm not of the opinion that productivity is linked to the quantity of communication that one may put forth. Instead, I believe that productivity is more likely to result from the quality of the communications.  In that vein, my title "Steady as she goes..." is more a plea that you keep your own blog/website interesting to the browsing public:

• Avoid posting something just for the sake of maintaining a certain frequency of posts; and
• Keep the quality in your posts, by spending a bit more time doing your research or chosing your words or examples more carefully.

If it's possible, provide some information on your topic(s) in the following sequence over the course of multiple posts:

1. A basic background on the issue at hand.
2. Some obvious pros and cons, without committing yourself on either side of an argument.
3. Your own position, and the rationale for why you have adopted it.
4. Some of the more subtle side issues, which often "grab the attention" of the deeper thinkers out there.
5. A summary of the topic and various comments submitted by your more loyal readers as of the date of your posting.
6. An indication that the subject at hand is "closed off" to any further comment.
7. An indication of the next topic that you will be presenting.

Hopefully, using that sequence or progress for each topic you present, will garner some loyal readers and build your readership over the long term.

Coming next:  "Controversy, and How to Handle It"