Time to Blog?
It's time to consider a blog for your website.
In order to engage folks sufficiently to have them return to your blog and/or website, it is necessary to achieve some momentum and then maintain it. I.e. Pique their interest, and be regular or somewhat predictable in adding to your blog and/or website.
It's not necessarily hard nor easy to capture surfers' interest in your blog. A first consideration is: Whose interest do I want to capture?
Here's an introduction to some of the capabilities of EasyBlog - my fav blogging utility that dovetails with Joomla.
There are lots of reasons for starting / maintaining a blog on your website. The reason you have a website in the first place can usually be applied to justify having a blog.
A biggie - no time to blog!
If you can't spare at least 10-15 minutes several times per month, anything you post is likely not going to obtain much of a following.